It has taken a long time, but Google, the company who has dominated the web by controlling what information can be accessed and how to find things, is maturing and awakening to the fact that by controlling search as gatekeepers, they are in fact editors - and they have to maintain relationships with the creative community of writers, producers, directors and grant them the freedom to create.
For the small business owner seeking to marketing on the internet I teach and coach them to be "trusted authorities" in their field of specialty or of business. People know how to buy things, that is not the issue. The phrase " a fool and his money are soon parted" explains that without proper marketplace knowledge, as consumers we can a) buy an inferior or even dangerous product b) pay too much for what we want c) buy a product that is out of date and obsolete. With the internet we don't have to risk any of that - we can find a trusted authority and get to the right information to buy the right product at the right price.
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